For medical, dental, cosmetic or personal care practices, unfilled appointment blocks represent lost revenue.  With the insurance crisis putting a bigger squeeze on American families, more and more people are attempting to forgo the care you know they need.  You’re a care professional—and are concerned about more than the bottom line – or you want to help, but you need to watch your margins too.

Über Trade provides a unique way to tackle this problem head on and turn it into a benefit.  You can trade for the things that will reduce your business overhead, such as office supplies, repair services, and professional services that you use right now.  Or, you can add to your personal lifestyle by taking that vacation or planning that special evening at last, trading for the hotel rooms, event tickets or restaurants to create an unforgettable experience.

At the same time, you’re finding new patients.  Whether or not they have insurance becomes immaterial when they’re able to pay for their visit in trade dollars.  In-network?  Out-of-network?  Make your own network!

For medical and personal care services, the number one source of business is customer referrals; your trade customers will also refer cash customers to your practice.  These customers remain loyal; your appointment book remains full.  It’s a win-win for everyone.

Flexibility to trade when & how you want

Of course, we know that you aren’t facing gaps all the time.  That’s why you can always pause your trading status within your profile.  We also know some services are far more complex than others.  You’ll be able to put together cash-trade combos for those circumstances.  The idea behind Über Trade is to find the scenarios that are most helpful to you and your business, when and how you need them.

Remember, Über Trade is expanding nationally but thinks locally, so you’ll have no trouble finding people in your own local area to exchange services with.  And even if the things you need are 5 states away, there are still trade partners within your own city who will come to your practice.  The trade dollars system means you never have to worry about finding that perfect one to one trade, which offers you more opportunities and options than ever before.

Uber Trade offers a way for you to gain, rather than lose, revenue on unsold event tickets, without forcing you to come down on price or to spend more advertising dollars.

If you are not projecting a sell out; offer up the number of tickets to trade that will bring you to 100% capacity. Even last minute tickets will sell quickly. When you post these tickets on Über Trade, you’ll find an untapped market from other business owners looking to stretch their entertainment budget or to enjoy some family entertainment. Businesses with many employees may even buy up all the remaining event tickets as a cost effective way to have a company outings or reward their employees. There are also business owners and entrepreneurs who want to maintain a certain lifestyle but cannot justify the spending when cash is tight; with trade they now can enjoy the arts, their favorite sporting events, or surprise the spouse with a special night out. Meanwhile, your business has needs of its own.  Your next event may need caterers, more advertising, hotel conference space or a good DJ.  You can plan your next event with an eye towards cutting your overhead costs by finding people in the trade network who offer what you’ll need.  As you continue this process, event after event, the more expenses you replace with trade, the more you will increase your bottom line on each and every event that you put together.

Dealing with business owners and entrepreneurs has one more benefit—new customers! After going to one of your stellar events, who is your trade partner likely to look to for another event or to recommend to cash customers? You have found new customers that would not have otherwise purchased a ticket.

Flexibility to trade when & how you want

Even better, trade members understand that you are not always in a position to trade all of your events all of the time. You control this. When you’re not trading, you simply indicate this on your Über Trade profile.

You also determine what trade percent works best for you. You can trade some events at 100% to earn as many trade dollars as possible, or you may need to trade at 30% cash / 70% trade to cover expenses. Either way increases your businesses with someone who already knows what you can do, and who will rate your business positively on Über Trade.

Whether you work by the hour or by the project, you have goals to meet in terms of customers and the work that’s generated.  You also have a variety of project complexities—from things that can easily be delegated to employees to things that are in-depth enough to require your personal, professional attention.

If you still have room in your appointment book next month, the room represents money you’re leaving on the table.  Uber Trade provides a way to take that money back by offering your services to other businesses.  Those businesses might have needed someone just like you all along, but in the past they’ve held off for reasons of their own.  Trading with them makes it cost effective for both of you.  Whether you trade at 100% because the job is easy to do, or you trade at 70% trade and 30% cash because the job requires your personal touch, you’ll be able to fill any gaps in your production schedule, billing hours, or editorial calendar efficiently.

More to your bottom line…

Meanwhile, you have needs of your own.  How much do you spend on printer ink and printer paper each year?  Advertising?  A hotel room up-state while you meet with a potential client?  Uber Trade provides a network of businesses that will accept trade dollars for all of these things, helping you keep more cash in your account.  Not only do you get what you need without writing a check, but you also raise your bottom line immediately and everytime you use trade dollars instead of your checkbook.

Printable Version

Whether you’re a marketing service, a business coach, a graphic designer or any other B2B service, your biggest commodity is time.  Über Trade allows you to turn your excess capacity into the things you need for your business:  more customers, lowered costs, more revenue, and more profit.

There are businesses who wait for trades before they make a move.  Fill your excess capacity by tapping into this untouched market.  When you trade with ÜberTrade you’ll be able to buy products at wholesale using your time as the purchasing mechanism.  Get what you need for pennies on the dollar—especially if wholesale items weren’t available to you before.

Need a steady stream of clients?  Use Über Trade.  The rating system allows you to demonstrate your value to all other businesses in the network, grow referrals, and increase your customer base.

You don’t have to give up on cash, either.  You decide when you want to trade, and you decide whether to trade at 100% or at partial cash.  Our flexible trading options mean that you are in control.

In the meantime, you have your own overhead to look at.  From the flowers you need for your next big seminar to the new computers your office needs, you can find partners at Über Trade who will benefit you and your business to the greatest degree.

Printable Version

As a media and advertising professional, your most persistent issue is likely unsold ad space.

You have choices with what to do about that ad space.  You could extend your existing customer ads for free, run a fire sale for new business, put your own advertisement in that white space or trade one- to-one for something that you might not normally buy for cash. While trading is familiar to most advertising & media companies, it ties up your valuable time to solicit these trade transactions and it’s hard to keep track of the agreement and usage.
Über Trade will offer you some new options.  First, you can offer to trade for this space at full retail price, and use a marketplace to choose among like-minded businesses owners for products and services your business really needs, when you need it. You’ll be able to capture the market that is eager to trade to find what it needs.  You can use your new found revenue immediately or save and earn more dollars to spend on larger purchases. Whether you’re trading for office supplies, equipment, meeting space, software or an incentive sales outing for your entire team, this additional revenue stream will be used to offset your current operating expenses and converted to a greater cash flow and stronger bottom line.

Second, if you have any aging accounts impacting your capital, you can allow these clients to save face and keep them, rather than being forced to drop them for credit reasons.  Invite them to join the network and have them pay you in trade dollars, which you can then use to cover more of your businesses expenses.  This creates a win-win situation that helps you keep and increase customer loyalty, which is the greatest asset that an advertiser can lay claim to.

Flexibility to trade when & how you want

Third, depending on the demand, value and cost of what you are trading, you have the flexibility to offer up only what you want and at the best time. This means that you select which items make sense to trade, when to trade them and if you want to trade them at 100% of trade for part cash / part trade.

You can do all of this at the touch of a button, without taking you away from working your business.    You can rate the people you do business with so that everyone is assured of the best possible transactions.  Über Trade doesn’t just save you money, it saves you time, too.

We understand that one of your most persistent problems is overstock and merchandise that just doesn’t seem to move.  You need to recoup your loss and make way for new merchandise that will move.

Many businesses respond by slashing prices at that point.  They hope to break even—even as cash crunched customers try to demand sales at well below even the break-even point.  Yet somebody, somewhere, still needs what you have sitting in your storage area—perhaps another business just like you who is looking for a cost-effective deal.

Since Über Trade allows you to trade at full price, you benefit—you don’t have to worry about discounts.  Since Über Trade deals with business customers you benefit in another—the high possibility that the customer doesn’t just need one or two of what you have to offer, but 100 or 200 of what you have to offer.  Whether you put together a partial cash deal or a full trade deal you can take advantage of a market that is motivated to buy in the Uber Trade community before they spend cash. Customers you would not otherwise have.

So you’ll have the capability to sell stock overruns, liquidation items, seasonal stock and other unproductive assets at full price.  Your business just got a lot more recession proof.  Furthermore, you can build an outstanding reputation with our Über Trade rating system, allowing you to get even more customers through referrals.

In the meantime, you have your own overhead to look at.  From shipping costs to advertising, from a table at a major event that can earn you much more money to planning an event of your own, you can find partners at Uber Trade who will benefit you and your business to the greatest degree.

More to your bottom line…

Meanwhile, you have needs of your own.  How much do you spend on printer ink and printer paper each year?  Advertising?  A hotel room up-state while you meet with a potential client?  Uber Trade provides a network of businesses that will accept trade dollars for all of these things, helping you keep more cash in your account.  Not only do you get what you need without writing a check, but you also raise your bottom line immediately and everytime you use trade dollars instead of your checkbook.

Printable Version

Tip 1
Price your services and products as competitively as you do when competing for cash business. Inexperienced traders often think that trading means they can price their products and services at a higher price than they would when competing for cash business – this is a mistake. While trading will certainly give you a competitive advantage; business owners will still demand value and quality.

Tip 2
Value your trade customers the same as you do your cash customers
Trading credits are like cash and most buyers, whether they are trading or spending cash, want value for their dollars. The golden rule “to do unto others as …” applies. We cannot stress enough that building your trade economy is the same as your cash economy. Value, trust and relationship are important keys. Also remember every customer you touch whether cash or trade will walk away with either a great or not so great opinion of your business or organization. And if great, they will refer cash customers to you.

Tip 3
Spell out any cash that the buyer will have to pay. IE: restaurant tax and gratuity; vacation rental cleaning fees etc… No-one like surprises – be upfront.

Tip 1
Because some of your products and services may have different profit margins; you may sell different offerings at different trade percents. You would select the different trade preferences that apply. It is important to provide as much detail as possible about this in pricing.

Tip 2
Businesses that trade at 100% receive the most business and generally get a higher business rating due to a greater price/value.

Tip 3
You may also negotiate trades with your trading partner in between the three levels i.e.:  75% trade and 25% cash.

Tip 4
All trades MUST be made at a minimum of 50% trade and 50% cash. Any trade not meeting this requirement will be void, and membership subject to cancellation.

• Answer the WIIFM question.
  When customers read your description they are looking for one thing – What’s In It For Me? How does this product or service fit my needs? Before you start, take a few minutes to jot down the most important benefits your customer receives from your product or service. Remember people buy benefits rather than features – so be sure to include both. For example, it’s important for a hotel to include its location, but they must also include how this location benefits the traveler. Ie: convenient proximity to airport, major attractions, events etc.  It is more important to embellish and sell your TOP benefits than provide a laundry list of features.

• Keep your description ‘pithy’ but provide all the important information
  You have 2500 characters including spaces; use it wisely. Your fellow business owners and trade partners are as busy as you and like to make quick but ‘informed’ buying decisions. Be sure they can determine what you are offering in the first sentence. Give them the information they need to know  minus the fluff unless this really helps you describe your offerings.  Be descriptive, use words that create an image where necessary and  don’t keep your  potential customers guessing for information that is critical to their buying decision.  This will filter your buyers to serious customers.

• Apply the 80/20 Rule
  80% of your customers will be attracted to 20% of your core features/benefits. It’s best to focus on your greatest assets, rather than include information on your entire inventory or services. Or if its important to include all of your business offerings, list them, but expand on the ones that  are most important to the majority of your customers.

• Proof and Review
  Be sure to check your description in your business profile when complete. Look for typos. Does is read smoothly? Does is answer the WIIFM question.  If you see distorted garbled text, it may be the result of cutting and pasting your text.  Simply retype this portion of the text and review it again in the business profile.

Be specific and provide the details if you are limiting or promoting certain hours or days for trade. For example, if you have a service business and Friday is your busiest day and Monday is your slowest. You might offer a lower trade to cash percent on Friday or limit the number of 100% trades you take on Friday and offer 100% trades on Mondays with no limit to promote/move  sales to this day.

In essence, what you are doing is ‘Revenue Management’ – managing your revenue based on your forecast. When you review your weekly forecasting, you should identify your gaps of open business, (identify where you need more business) and then fill this with  Trade customers  where your business is not projecting 100%.  Also look back and critique what you offered and how much trade you were able to take.

If there were still gaps, you should review  your trading preferences and offer more trade in certain time periods; or limit certain periods where you may have turned away business.  In most cases, businesses  leave dollars on the table, for not exercising more trade when needed.